Research & Strategy
Our policy, investigative and polling expertise means BMWL clients understand political context, aren’t blindsided, and are positioned to defend and advance their interests.
At BMWL, we start with a thorough analysis of relevant policy issues and political landscape, examining media coverage, government records and reports, academic research, and accessible polling data collected by past campaigns, interest groups and government agencies.
We collect political intelligence by talking with public officials and political leaders. We gauge public opinion and test messages through telephone surveys and focus groups. And we produce a communication strategy that marries our clients’ interests to the public interest.
Message & Delivery
We begin with clarity and context – then put our award winning team of media and advertising professionals to work telling your story through the press, on the Web, and through direct-mail and broadcast channels.
At BMWL, strategic messages forged through research, political intelligence and testing are communicated via sophisticated earned and paid programs crafted by our award-winning team of former journalists and creative talent.
We know how to tell stories and protect reputations through the press because our people know how journalism is practiced in America’s newsrooms in our changing media landscape.
And our tech savvy creative pros conceive and produce the TV and radio spots, Web-based viral campaigns, and brochures, direct-mail pieces and other print advertising that allow our clients to cut through the noise and speak clearly and directly to voters, customers and opinion leaders of the moment.
Political Organizing & Alliance Building
Politics is the art of persuasion – and BMWL has the relationships and the experience to help our clients assemble strategic partnerships to achieve shared goals.
The BMWL team has served as leading political strategists to the business community and organized labor, a distinction that speaks to our savvy, winning track record and professionalism.
Our team members are engaged members of local neighborhood and political organizations so we understand and excel at community outreach and igniting grassroots activism.
As a result, we know how to navigate any intersecting interests and build winning coalitions.
Advocacy & Lobbying
In the halls of government, experience and reputation matter. BMWL puts dozens of years of knowledge and a name synonymous with professionalism to work for our clients at the intersection of government, business and policy.
At BMWL, we possess a unique combination of understanding of how government works and having relationships built on mutual respect between our team and key elected officials and governmental leaders.
Those relationships are formed and fed through working on campaigns, fundraising and coalition building.
It means our clients our not only heard--but their interests are conveyed through multiple channels and with a firm grasp of political context and opportunity.
